Real Estate Marketing on Pinterest

As a real estate agent, you may be wondering how to best utilize Pinterest for your business. After all, Pinterest is a visual platform and real estate is a visual industry. Utilizing Pinterest in your real estate marketing can help you reach a wider audience and showcase your listings in a way that is eye-catching and engaging. Here are some tips on how to get started.

1. Create or Claim Your Business Profile 

If you haven’t already, create a business profile on Pinterest. This will allow you to access analytics so you can see how your pins are performing and make necessary changes to improve your reach. You can also claim your website which will give you the ability to verify ownership of your site and add Rich Pins. Rich Pins display extra information about your pin such as the price of a product or the address of a property listing.

2. Optimize Your Profile

Make sure to fill out all fields on your profile and include relevant keywords. Your profile photo should be easily recognizable, so consider using your headshot or logo. The name of your account should be consistent with the name of your brand. You may also want to include a call-to-action in your profile description to encourage people to learn more about your business.

3. Create Engaging Content

To really make an impact on Pinterest, you need to create content that is both visually appealing and informative. When creating pins for your listings, make sure to include high-quality photos and succinct descriptions. Utilize keywords throughout your pins so that they show up in relevant searches. You can also create boards dedicated to specific topics such as homebuyers tips or local attractions near your listings. Be sure to populate these boards with well-designed pins that will pique users’ interest.

4. Promote Your Pins

In order for people to see your pins, you need to promote them outside of Pinterest. Share them on social media platforms such as Facebook and Twitter or include them in email marketing campaigns. You can also embed pins on your website or blog for even more exposure. And don’t forget to include a “Pin It” button on all of your website’s images so that visitors can easily share your content on their own Pinterest boards.

Pinterest is a powerful tool that real estate agents can use to market their business and listings. By creating interesting and informative content, claiming their business profile, optimizing their account, and promoting their pins, agents can reach a wider audience and generate leads through this visual platform.